Branding program for Nutrinox, a premium fitness supplement brand, to align themselves more with their audience of daring individuals who strive for quick and optimal results.
To compliment the scientific and performance focused aspects of the Nutrinox brand, I created a custom typeface to serve as a wordmark that speaks to these qualities. Paired with a strong, solid typeface and the confident combination of black and vibrant green, a tone is set to create a space where fitness meets science for the quantified self crowd.
Nutrinox required package design for their product line of premium supplements that reflects their efforts to serve their clientele of daring fitness enthusiasts.
Using a contemporary, minimalist style, and the prominent, systematic and methodical display of technical information, a bold and audacious tone is created to compliment their visual identity, and catch the attention of their target market.