A corporate identity and branding program for isee systems, a company who develops modeling software based on the concept of systems thinking.
The playful, but technical logo design, paired with bright and upbeat colors serve to market the company, and their products to the educational institutions they wish to approach.
I created a promotional campaign for isee systems to present their icon-based model building software, Stella™ Architect. The campaign introduces Stella™ Architect in a way that it will be more accessible to university and college level instructors.
I designed and illustrated components to make the technical aspects of their brand more relatable. The dynamic mix of their brand colors—the warmer blue and green—in combination with the illustrations, achieved a tone of being scientific and technical, yet approachable and welcoming.