Check Your Facts

Social Activism Campaign

Overview

Client

CheckYourFacts.org

Components

Poster
Handbill
Online Component

Brief

CheckYourFacts.org is a fictional online platform that aims to inform and educate internet and social media users about fact checking resources. To spread awareness about the platform, I created a cheeky and humorous campaign that compares the similarities between conspiracy theories, and false advertising to draw attention to these troublesome social media phenomena.

Approach

Using vintage advertising aesthetics, and warm colors, a familiar tone is created that would appeal to the desired target market.

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